Archive for August, 2007

Closing Leads

After everything has been said and done, when you are close to ending your insurance talk with an insurance prospect, getting the customer’s decision is your very last role to make it right.

This last part that an insurance agent must do is crucial because aside from convincing a prospect to sign up with your insurance proposal, you have to present it the way that it doesn’t entirely sound brutal or desperate.

If you think you will be getting a negative answer upfront, ask a question as to what will it cost this prospect not to buy from you an insurance policy. In time, you will be able to develop a good approach in pitching in your sales to your insurance leads.

At the beginning though, it’s not a guarantee that you will get a high positive response. But don’t let all your good effort go to waste.

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Recorded Insurance Messages

Insurance marketing online can be of many things. There are hundreds of creative approaches an insurance agent can try and chances are, these are the things that will work. If a method doesn’t work however, one can easily switch to another. What’s important is that as an insurance agent, you don’t give up easily on errors.

Use your insurance website. As they say, this is the internet age and indeed it is. One way to generate leads is to keep on giving online customers reasons why there is a need to contact you.

Two words: Recorded Messages.

These are very useful especially when placed on your insurance website. Create a recorded special report. Use a captivating message and then include then include your hotline number at the end of the recorded message. It doesn’t have to be very long, just a concise message about your brilliant insurance service is all that it takes.

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Getting the Most Out of Your Market

Getting pleasing results out of your insurance leads relies in some way on how you market your insurance business. Your marketing style has to prove its important points and whether it is a good marketing strategy, the chances of getting it across to your existing insurance clients and potential customers is still questionable.

Your target market is really what you need to focus on. Everything that you try to sell, revise and update is according to the study you have on your target market. If you have been too busy trying to think about the next and effective approach to advertise your product to them, you could be missing out important factors such as your products whether it is going to be affordable to them or not.

These areas should always be checked because there wouldn’t be any point in marketing to them without the assurance that they will purchase your product or services not because it isn’t a great buy but because they simply can’t afford it. If this is the answer, think of an irresistible offer that is affordable so your target market wouldn’t have any reason to refuse.

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An Insurance Agent’s Duties

Planning of becoming an insurance agent? There could be important information you need that you could have probably left behind. Aside from the already busy daily schedule of being an insurance agent; one can also become occupied by the requirements needed in the advancement of position.

Also, an insurance agent needs to constantly upgrade his knowledge and expertise in the field he’s concentrating on. This makes them more competitive in the insurance market. When it comes to how big an insurance agent earns, it all depends heavily on the commissions made out of sales. But there are benefits which can be acquired through training for additional certification.

Talk about insurance clients, an insurance agent has to constantly look for one (or more which is better). On top of this, an insurance agent also has to constantly check up on existing clients for feedback, assistance and product upgrades if applicable.

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