Archive for May, 2007

Utilize Medium for Your Contacts

Since insurance business is involved heavily and directly with customer contact (personal or through a medium), you’ll have to just assert and be known to your target clients. A better way is to just to let them know first that you exist and you’re interested to help them out in any way you can.

Of course it’s difficult to get hold of customers especially if you’re calling them up during office hours. They’re always busy, well; we all are. You can at least start calling them before office hours and just few minutes after. This way, they’ll definitely notice your call and you’d have a higher chance of talking to them.

As for your fellow insurance agents, try to be extra nice to them. If you find a way to work together, you wouldn’t think it’s difficult to reach out to them any longer

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Be An Open Source of Information

What is it that you really do when you’re an insurance agent? Normally, interaction with clients becomes an everyday routine. But online, you gain visitors that you haven’t even met in person yet.

So, to make your insurance website more effective as a communicator, what you need to do is open all possible ways of communication for you and your (potential) clients. It needs a little time (just a little) to get along with these things, but don’t worry, you’ll surely get the hang of online communication once your started it.

A simple message board would suffice. It’s where your visitors and customers can leave any quick questions/comments they want to let you know. If you have time though, you can personally send them an email for your answers or, to save you from sharing the same information over and over, include an FAQ section.

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Networking For Independent Insurance Agents

Networking has always been the best way of establishing good business standings. With good networking, any small establishment can lead to success. This is because networking, if utilized properly, can give an insurance agent free leads.

What you should do is to go out there and meet new people. When you do strike a conversation with someone, make sure you’re able to insert the idea of your insurance business. But of course this type of networking approach doesn’t work as expected. You need to work on it to earn it.

Don’t leave out your marketing plan undetected. Remember that your networking plans, whatever or however you want it presented goes well together with marketing strategies. The only challenge to this approach is how you’ll be able to meet people without actually feeling fear of rejection or embarrassment.

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Establish Long Term Stability

What does long term stability mean to you? It could actually mean many things for a person but from an insurance business based online, people tend to think of it as a good characteristic for a business establishment.

Insurance customers is always looking for that “reliability” factor from an insurance service and to be able to have this, you must have a good product evaluation by now; a complete and thorough awareness of what you offer is a must and of course, the ability to inform your target market always comes next.

Once you have successfully delivered these qualities to your insurance customers and prospects, expect to have a stable run of business online.

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Prepare Your Insurance Against Disasters

You have your own business now and its expanding. But what if disaster strikes? Natural disasters, coupled with unending computer viruses and problems are possible huge problems that could affect your business in a large scale.

These things happen and they are completely unavoidable but there are certain measures you can make sure will help you just in case it does happen. What you need to make sure of is that all your files should have a back up copy. This way, just in case the next plague is computer viruses, then you have your own copy for safe keeping.

Your back up copy, if you have it copied as a separate document, should be kept in another place, at least 50 miles away from the location of your office. Another thing, insurance and lease papers should be well kept at all times.

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