Archive for February, 2007

Insurance Referrals

Asking for referrals from your insurance clients sometimes isn’t as easy as it may seem. Doing referrals as a part of the insurance business marketing scheme just makes it difficult for insurance agents to continue with what needs to be done because asking for referrals may seem to be too much to ask out of respect and trust to clients.

Although this may seem an obstacle, insurance agents who do not conquer the fear of asking for referrals properly from existing clients are actually passing the opportunity of gaining new business. A survey showed that up to 80% of respondents were mostly insurance professionals, relied on their business increase on referrals.

It may be difficult to initiate a conversation about asking for referrals, but it would work if you just know how to carry a conversation by finding out your client’s way of conversing to people and even to you. It would be better to even let them know your real intentions. If you do, your clients might even pitch in voluntarily few of the people they know who’d be interested to get service from an insurance agent like you.

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Keep Contact With Your Customers

One of the advantages and shall we say the best things about online business is that marketing can be highly done anytime in the comfort of your home (if you are doing business straight from home) or business office without having to go to different places at a time to contact advertisers and other important partners just to get the marketing of your insurance business continue.

It’s always best to maintain contact with your best clients. It makes them think that you are taking them seriously as your client and it even establishes trust and increases the longevity of your business relationship with them. The idea of keeping in touch with them now and then allows you to easily reach them whenever necessary. Also, it wouldn’t be very difficult to talk to them with just about anything which makes your business with them even nicer.

Send them regular holiday greeting e-cards or a special birthday surprise with a little gift in tow. Your clients will surely love this thought, who wouldn’t? Your insurance business will surely flourish from this little gesture and you’ll probably be recognized because of this. Now the important thing is to keep this appreciation going together with your system for an even effective insurance online marketing.

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Outside Insurance Ads

Insurance business online doesn’t need to be stationary and advertised where internet is available. It would be inappropriate to think of your business this way. A good thing about keeping an insurance business operating is because advertising your business’ name by using outdoor medium is endless.

There are numerous advantages as well in using outdoor advertisement. Outdoor ads can be placed almost anywhere these days. Benches, posters, electronic signs and even public transportation are possible outdoor advertising means. Although this type of advertising is involuntary to the viewers and even to potential insurance customers, the good thing about is that when an outdoor advertisement is seen time and again, the audience never forgets your name or your business’ name.

The real challenge with this type of advertising especially that it’s about insurance is how to capture true audience at first glance. While the main idea of making an ad for outdoor posting can only take simple backgrounds and huge bold texts, it’s going to be a matter of genuine creativity how to put everything in place including a captivating message about your insurance business in such a limited space

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Insurance Agents Basic Responsibilities

Insurance agents have a lot of responsibilities to fill in. Most of it is sales related and customer service responsibilities. Unfortunately, not too many start up insurance agents are able to maintain solid and trustworthy relationship with their clients. But the only way how to maintain a good insurance business, be it online or offline is to gain your clients’ trust.

Before you go out there and talk to any potential client, be sure that you have good basic rules for a good service. This means that the client should feel safe and fair within your service’s jurisdiction. Also, if there are some areas of your policies which you need to revise, do it early on before a client gets a new insurance agent.

Next would be the passion, the drive to help your clients get what they want and in turn, giving you what you deserve as a great insurance agent. Clients would appreciate it more if you go the extra mile for them, more to what they would normally expect. The more you keep a close contact and dedicated attitude with your clients, the bigger your chances of getting to the top. And you have clients thankful for your hard work.

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Insurance Agents About Ads

In creating an advertisement for an insurance business, there is usually a thin line between how good in the creative sense the ad is and if it’s going to get the customers to thinking of availing the insurance company’s service.

But most of the advertisers and even the companies who want to advertise their services would opt to create a most creative ad compared to others and then a significant portion of the company’s purpose is overlooked. Here’s the big question as to what insurance companies and businesses should think about before attempting to launch an ad:

Will it make the person watching this ad buy my product or avail my service?

It’s always good to reveal to the people how different your insurance services are from the rest. There’s no need to be secretive about your company’s identification and your contact information should always come with your ads. Interested customers and prospects would need to contact you anytime and you always have to anticipate calls of inquiries.

It’s okay to have your ads become as creative as you want it to be but don’t overlook the reason why you’re even making the ad.

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Insurance Offers

Your insurance business on the net constantly needs new perks and offers to existing customers and especially to future visitors that could become potential customers soon. Your free offers, however, wouldn’t cause any improvement on your business statistics at all if it looks all the same with those of what the others offer. It has to be unique, compelling and trustworthy.

When you make an offer, you have to be sure that you’ve prepared a marketing page dedicated only for that. It would be best to have it laid out in a less complex and friendly approach since prospects who would find your page easier to follow would be interested enough to continue with what you have for them.

And the last important thing about making offers in the net is that the customers should feel that they are secured. For that, it would only mean that your insurance website should say it all in behalf of what you could really do for your customers. Put up all the good things that they can get from your insurance line and on top of that, be sure you do your part as well. It doesn’t get any better for an interested customer to get satisfied because they are going to be your door to further sales and customers.

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Focus on Customer Service Relations

What do you think is the most important, old clients or new customers? As an insurance agent, there’s no need to think twice about the two because both are important to anyone’s insurance business.

There is a need for any insurance agent to think about the service being given to existing customers. Although online business is such a hit in this time and age, customers still seek the best service provider for any sort of business they want to avail. As for the insurance service, there’s no doubt people would want to maintain a healthy and stable relationship with their insurance companies.

It is crucial for insurance agents to provide just the best service for their customers. This isn’t only a wise move to uphold good customer relations or to be branded with the best service from the rest of the competitors but also a good way as well to attract new customers, and you’re not even doing anything to purposely gain new clients.

Hiring customer service representatives to answer your customers’ inquiry, call for help or anything that they need in a timely manner helps both your business and customers maintain service and contact with each other now and even for the coming years.

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