Archive for December, 2006

Name for Your Insurance Website

Create a business name for your Insurance website online which will sell easily to your target market. Your business name makes an instant recognition and impression of what you’re service is all about and it helps to be remembered as an expert on your own field with the appropriate name to go by with it.

In creating or choosing a name for your business, pick something that can represent the nature of your services, what you do, what you can offer to your customers and visitors and even what else you can do aside from the obvious service you have already stated. So if you’re offering a specific insurance niche such as vehicle or car insurance, don’t name your business ‘Accidents R’ Us’ because it won’t further maximize your insurance service and the many other things you want to include in the services you offer.

Consider your insurance website’s standing as well, even if it’s already an existing one; don’t be afraid to change the name as early as possible if the business name you have right now doesn’t work with you for better business results.

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Distribute Items for Insurance Leads

When you think you don’t have enough potential insurance customers going to your site, you can still resort to insurance marketing through offline means. This time, forget the media; we have talked about taking advantage of newspapers and magazines to promote your own insurance website offline.

You can try distributing free items to people who didn’t have any idea about your insurance website. Before doing this though, be sure that you already have your target market. This way, you won’t have to spend a lot on items for distribution to a completely large irrelevant market; just in case you’re not sure how overwhelming or mild the response you’ll get.

Some examples would be t-shirts, mugs, pens, pencils, bookmarks, stationery or even mouse pads. Anything that can be seen in a daily basis by people who will want to use your service eventually or better yet, soon.

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No to Text Images on Insurance Sites

Insurance business’ standings can become as successful as any other major website topping the search engine listings. But before you get there, you have to realize first the things which affect your website standings among other competitors. Be sure that you have a search-engine compatible website.

There are website add-ons which can affect your website’s way of influencing people and getting sales in a daily basis. It all depends on what you have in your website. But be sure that your website’s content isn’t distracting your passage way to search engine lists.

People love to see images in a website right? You as the website owner certainly would want to be unique in many ways you can. So you have this whole idea of putting in images or pictures for your texts and how you imagine it to look good and impressive. But there’s a certain limitation to how you can use pictures to your insurance website. If you have graphics with text on your main page, be sure that you use real text.

Graphics with texts or texts supported with graphics can’t be read by search engines so be sure that you have the name of your business in real text somewhere on your website.

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Make an Insurance Article Ad

How are your insurance ads doing so far? Do you have a positive response with how your ads are shown to your online customers? What’s common about ads is that you see all the benefits in such a limited space. But what about the rest of what your customers need to know?

Try adding more content to your ads. You can turn your insurance ads into an article, but not necessarily 300-500 word article. Just be sure you have all the “good stuff” about your insurance business in the ad and explain each one so a visitor or a shopper would know exactly what your insurance business is all about and what makes you different from the others in one glance.

Also, include your insurance cost list, or better yet, make a comparison of the rates plus the benefits in one reading. This method will get your readers’ attention and will help them decide right away since there’s no need to go to another source in your webpage. You don’t have to limit this type of ad to your online webpage or blog, but instead, take advantage of your local newspapers to get leads not only from online customers but also offline.

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Market the Obvious for Your Insurance Business

The insurance business is going to stick around for a long time – long after the pro insurance agents are dead and gone, long after these agents clients and the next generation. While it’s here and while you’re here, you better take advantage of getting your message across.

As early as today, think of your advantages as an insurance agent. Your business market is already an advantage. You have to realize that getting insurance is going to be a great convenience to any individual. You can never be too sure how well you’re going to live your life until your last days. This may sound straight but let’s face it, it’s the truth. Nothing is certain and you’ll never know what’s going to happen the next day after. So, it’s better to be ready.

If this knocked some sense in you for the benefit of your insurance business, this will certainly work on your visitors and potential customers as well. Match it with confidence and you’ll see how good you’ll become with your chosen career.

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Syndicate for Long Term Insurance Marketing Purpose

When is syndication important? Why does it matter? For one thing, if you have an online insurance business and targets for a long term online marketing, you will need to have stable sources for leads for your insurance website. What could these leads possibly be?

Syndication (refers to web content syndication), as mentioned, is vital for a long term marketing purpose. In this case, it’s also applicable to use syndication for your insurance website especially if you have a specific market you’re working on which you want to boost. The very reason why syndication of your insurance website (or any business website for this matter) plays an important role for long term marketing purposes is because back links from other web pages related to the same niche as your website delivers a reliable source of visitors.

What is important is how your customers and future market audience perceive your credibility on your own insurance niche and over time, can possibly increase the level of trust from them.

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Get Emotional With Insurance Headline

How do you present your insurance headline to your audience in the net? How do you sell your insurance business online? Is it enough to generate leads to your website regularly or better yet, overwhelmingly? Of course your insurance business would have to be on top of the major search engine list to be able to really say that you have a moderate flow of leads to your insurance website on a daily basis.

Search engines need to see consistency with the information it finds on your website. Original and updated is good, so why not reinvent your style of captivating the customers in lieu of your insurance website headline. Since you have an insurance website for business, try to make an appeal with your visitors’ emotional aspect. Sell your insurance service in a way that they realize how important for them and their family to get a good insurance service – a good reliable service.

Appeal to how you would value your own loved ones if you were in your visitors’ or potential customers’ place. In line with this, prove to them also how good your service can become and make sure that with the kind of headline you’ll display to represent your insurance service, they will sign up and become your loyal customers.

Emotional headlines may not work the first time or you might need to come up with several ideas, but it will definitely make a big difference if you hit the right emotional strings.

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Give Your Insurance Customers A Reason or Two to Come Back

You have your insurance business online doing good on its standing when suddenly, a dissatisfied customer caused a big change to your business wealth. Don’t allow your business to dissatisfy a customer – not even once.

You need to retain your customers because retention builds a solid relationship between your business and them. It is more difficult to retain existing customers than find new ones because you need to keep your services efficient and constant because that’s the very reason why they picked you out of all the other insurance websites out there.

When they have something to complain about, ask or even just inquire; let them know that you are listening – all ears. You need to make sure that you put their needs first. Next, show them that your advices and recommendation are reliable. When you say you know how to help them with their concerns, do so. You need to prove them that they can count on you, about anything.

Caring for your customers is inevitable. Adding your personal touch to the e-mails or letters you send them, dropping them a line to say ‘hello’ could mean a lot to them. You don’t want to build your relationship in a purely business manner, it’s how you value, communicate with your customers’ needs that matters. Going beyond the line of business is better to impress your existing customers and make them stay.

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Communicate with Your Insurance Customers

When you have an insurance business online, there is a need to check the status of your business everyday. If you don’t, there is a possibility that you have lost a customer. There are important things to check on your online business, like you’re online standing, website efficiency, website content (if information is still valid or good for the time being) and others.

Also, you need to stop and look at how you handle questions and issues from your customers. How do you exactly reply to each e-mail you receive from them?

Aside from your contact email address, it would be best to drop customers an e-mail via autoresponder in case they needed anything more from your service. Sending your customers this type of e-mail would help in getting a positive feedback on how you view and value your website and insurance service in general.

Place a message board on your website. Here, tell them to place anything they could think of about your insurance service and company. They can also place here anything that they raise about the website’s reliability. It would be a good source of updates too when customers visit this page more, adding boost to your website traffic.

Also, see to it that the e-mails you received are replied to as soon as possible. And when your website states that you’re responding within the next 48 hours or business hours, do so. Your promptness will be appreciated if you do this. Communicate well with your customers because they are the reason why you’re there

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